About
THE CITY SELECT is a New York City–based creative media agency specializing in hospitality and lifestyle. We partner with small businesses and emerging brands to shape how they show up visually and narratively, creating social-first content, thoughtful storytelling, and creative direction that feels intentional, immersive, and rooted in real experiences.
"Becca brought a cinematic eye and refined aesthetic to our Off the List wine dinner, capturing the energy and elegance of the night with effortless sophistication. Her storytelling elevated the experience beyond content - it felt like a film. The final social coverage was polished, atmospheric, and perfectly aligned with our brand concept. Becca is so talented and we love working with her!"
— Ryan McGrath, Private Sommelier
Our Approach
At its core, THE CITY SELECT is a service-based agency. Our work spans social media strategy and management, photo and video content creation, and ongoing brand support, all approached with an editorial eye and a deep understanding of how people discover, experience, and connect with places. We focus on building presence, consistency, and emotional resonance, helping brands translate atmosphere and identity into content that feels branded and authentic.
"Becca is an extremely hard worker who is a great collaborator, proactive team member, and avid learner! Becca has strong photography skills, is highly proficient in all things Adobe suite and design generally, and extremely proactive when it comes to community management and growing social media presence and following for a brand. She takes on every project with excitement and would be an asset to any team!"
— Olivia Tulkoff, Chief of Staff, Hospitality Group (Pearl Box, Tokyo Record Bar, Roscioli)
The Founder
Founded by Rebecca Gilbert, a New York–based photographer, videographer, and social media strategist with a background in branding and hospitality, THE CITY SELECT is built on the belief that great businesses are not just marketed, they are felt. Our mission is to help hospitality and lifestyle brands tell stories that feel honest, visually rich, and emotionally resonant, while building creative worlds audiences want to return to again and again.
"Working with Rebecca has been an absolute delight. Her creativity, sharp eye for trends, and thoughtful approach consistently shine through. Our audience genuinely connects with and enjoys the content she creates."
— Paige Chernick, SVP of Communications, PRIDE+GROOM