about the founder

Becca Gilbert is a New York based content creator, social media strategist, and writer with a background in corporate branding and hospitality. She founded The City Select as a way to combine her love for storytelling, design, and city culture into one creative home.

Her work centers on helping hospitality, lifestyle, and travel brands connect with their audiences through thoughtful content and strategy. From social media management to creative campaigns, Becca creates content that highlights what makes each brand distinctive while building a consistent and engaging presence online.

Alongside client work, she runs The City Select newsletter, where she shares writing on culture, travel, and the details that make city living inspiring. Her perspective blends creativity with strategy, always rooted in capturing atmosphere, aesthetic, and story.

Becca’s approach is grounded in curiosity, creativity, and a commitment to bringing brands and ideas to life in a way that feels both intentional and inspiring.