about us

THE CITY SELECT is a New York–based creative media agency specializing in hospitality and lifestyle brands. We partner with restaurants, bars, hotels, and design-driven businesses to shape how they show up visually and narratively, creating social-first content, thoughtful storytelling, and creative direction that feels intentional, immersive, and rooted in real experiences.

At its core, THE CITY SELECT is a service-based agency. Our work spans social media strategy and management, photo and video content creation, and ongoing brand support, all approached with an editorial eye and a deep understanding of how people actually discover, experience, and connect with places. We focus on building presence, consistency, and emotional resonance, helping brands translate atmosphere and identity into content that feels lived-in rather than manufactured.

Founded by Rebecca Gilbert, a New York–based photographer, videographer, and social media strategist with a background in branding and hospitality-focused content, THE CITY SELECT is built on the belief that great brands are not just marketed, they are felt. Our mission is to help hospitality and lifestyle brands tell stories that feel honest, visually rich, and emotionally resonant, while building creative worlds audiences want to return to again and again.