Scope of Work

Strategic visual direction for the Williamsburg location to establish a neighborhood-centric identity. The project focused on differentiating the studio from its national franchise origins by capturing the unique atmosphere and specialized services through a localized, boutique lens.

Project Highlights

• Production of photo and video assets highlighting treatment-specific services.
• Atmospheric interior documentation to support brand localization.
• Collaborated with ownership to align visual storytelling with the Williamsburg market.