Creative Direction & Strategy

Produced & shot videography to bridge the narrative between Rome and NYC. Beyond visual content, I provided strategic recommendations for their e-commerce vertical, ensuring the digital experience mirrored the brand’s heritage and physical atmosphere.

Project Highlights

• Produced "Rome to NYC" storytelling reel, coordinating international footage with local production.
• Shot specialized product photography for Roman imports to support e-commerce growth.
• Provided creative consulting on website UI/UX and visual asset placement.
• Captured kitchen and chef-focused content to highlight culinary authenticity.